Work with Papilles & Pupilles

Papilles & Pupilles is an independent French food media platform, founded in 2005 and based in Bordeaux, where recipes, products, terroirs and culinary travel come together.

I publish recipes, features, profiles and food-led travel stories through an editorial approach that is thoughtful, warm and always grounded in what I genuinely experience, taste and test. To learn more about my background and the story behind the blog, please visit the About page.

A leading French food media platform

Since 2005, Papilles & Pupilles has built a loyal, curious and highly engaged community looking for reliable recipes, carefully selected products and authentic stories around food, terroirs and culinary travel.

I create content that makes people want to cook, explore and meet the people behind great taste.

A clear and distinctive editorial voice

Every piece of content starts with a real experience: a tested recipe, a product I have tasted, a meeting with a producer, a market, a journey. Everything is experienced first-hand, documented and sourced. This approach has been building trust with my audience for nearly twenty years.

Three pillars shape this editorial identity:

• Everyday cooking: reliable, seasonal recipes that are tested and trusted.
• Products & producers: spotlighting know-how, terroirs and craftsmanship.
• Travel through food: telling the story of a place through its cuisine, traditions and the people who bring them to life.

Travel & food: a distinctive editorial perspective

In every destination, food becomes the thread that ties everything together: markets, local tables, workshops, farms, distilleries and meaningful encounters. It is a sensitive, immersive way of telling the story of a place, highlighting a region and creating content that is useful, inspiring and built to last.

A French audience that is engaged and influential

Every month, Papilles & Pupilles reaches a loyal and highly engaged audience, with 7 million monthly sessions and 8.6 million monthly page views.

The readership is primarily based in France, with a French-speaking audience also present in Belgium, Switzerland and Canada. This makes the platform especially relevant for brands, destinations and food-related businesses looking to connect with the French market.

The audience is predominantly female (72.4%), with a strong core readership aged between 35 and 64.

Food is the primary passion point, alongside strong interests in travel, home, decoration, wellbeing and everyday inspiration.

The content is genuinely read, used and shared, with an engagement rate of over 36% in France. This is an audience that does not simply scroll past. They read, cook, save, share and come back.

Papilles & Pupilles speaks to an engaged, influential audience that is driven by action: cooking, buying, discovering and experiencing.

Powerful multi-channel reach

Content published on Papilles & Pupilles benefits from a broad distribution strategy designed to maximize visibility, engagement and long-term value.

• Pinterest: 568,100 followers
• Facebook: 268,000 followers
• Instagram: 95,000 followers
• Twitter / X: 18,800 followers
• Threads: 11,200 followers
• YouTube: 3,800 subscribers

This multi-channel strategy gives every collaboration both immediate exposure and lasting visibility over time.

Ways to collaborate

Every collaboration is built on editorial expertise, a powerful audience and content designed for long-term impact.

• Custom recipe creation: original recipe development, styling, photography and publication, fully aligned with the Papilles & Pupilles universe.
• Gourmet destination features: immersive storytelling, encounters and in-depth coverage of producers, artisans, chefs, restaurateurs and winemakers, from Quiberon to Tokyo, from Minorca to Melbourne.
• Wine & wine tourism content: profiles, estate visits, tastings and the showcasing of expertise and savoir-faire.
• Tailor-made editorial campaigns: bespoke content built around a theme, a product, a brand or a destination, with one or several features published on Papilles & Pupilles.
• Product testing & curated discoveries: I also consider product testing opportunities when they are relevant to my editorial line, genuinely useful to my audience and tested in real-life conditions. I always favour collaborations with a meaningful editorial angle rather than simple product placement.
• Distribution & amplification: every piece of content published on Papilles & Pupilles is then amplified through SEO, Google Discover, Pinterest and social media.

Each partnership is tailor-made, with a clear proposal, a defined timeline and a rights package adapted to the project.

Quality, transparency & ethics

I only write about what I have personally tested, tasted or experienced. That level of editorial integrity, combined with a warm and authentic voice, has been one of the foundations of my relationship with readers since 2005.

I regularly receive product testing proposals, which I review carefully when they align with the Papilles & Pupilles editorial universe and can bring genuine value to my audience.

I am also regularly invited to press presentations and events. As I am based in Bordeaux, I attend them only occasionally, when the subject truly justifies an editorial trip or fits within a broader and coherent collaboration.

Press coverage

Papilles & Pupilles is regularly featured in or invited by Le Monde, France Inter, Elle, RTL, Europe 1, France 3, Sud Ouest and many specialist media outlets. You can find the full list on my press page.

Let’s work together

Looking for a strong, authentic and committed media platform to highlight taste, terroirs and expertise? I would be delighted to discuss a meaningful, useful and lasting collaboration with you.

Get in touch: anne@papillesetpupilles.fr — I reply quickly, and always with a smile 😊.

See you soon!

English version (click)

Last updated: April 2026